Tuesday, June 3, 2008

what we say we will do

Thanks to Bud Cox, who has kept many of the old camp newsletters. Here's an item from the Wawayanda Wasp issue of 1962, a note in anticipation of a great summer for '63:

What we say we will do – we will do, is not just a slogan at Wawayanda. All of us are victims of exaggerated advertising in the purchase of commodities, and kids are more often the most disappointed when something does not live up to what we expected.

Looking forward to going to camp is almost as much fun as being there. In the process of dreaming, great expectations develop. It is the earnest desire of each member of the staff to meet these expectations and to give that boy or girl all he or she hoped for.

With a full camp and a long waiting list, we do not need to “advertise the camp” with exaggerated promotional materials. We want you as parents to find the experience your son or daughter will have, better then you expected. We the staff have a tradition of 63 years of operation to live up to, and indeed each of us intend to make 1963 the best ever.